Diverse and inclusive workplaces can be both difficult to find and hard to create. But if you care about making your own workplace truly inclusive, you have the ability to effect real change—as an ally.
An ally is someone who is not a member of an underrepresented group but who takes action to support that group.
It’s up to people who hold positions of privilege to be active allies to those with less access, and to take responsibility for making changes that will help others be successful. Active allies utilize their credibility to create a more inclusive workplace where everyone can thrive, and find ways to make their privilege work for others.
And wielding privilege as an ally doesn’t have to be hard. I’ve seen allies at all levels take action with simple, everyday efforts that made a difference—often a big one!
Here are a few roles that allies can choose to play to support colleagues from underrepresented groups in beneficial ways.
1. The Sponsor
I once worked for a software company that was acquired by a larger company. In the first few months following the acquisition, I noticed something interesting. My new manager, Digby Horner—who had been at the larger company for many years—said things in meetings along the lines of: “What I learned from Karen is the following…”
By doing this, Digby helped me build credibility with my new colleagues. He took action as an ally, using his position of privilege to sponsor me. His shoutouts made a difference, and definitely made me feel great.
When an ally takes on the role of the Sponsor, they vocally support the work of colleagues from underrepresented groups in all contexts, but specifically in situations that will help boost those colleagues’ standing and reputations.
How to Act as a Sponsor
- Talk about the expertise you see in others, especially during performance calibrations and promotion discussions.
- Recommend people for stretch assignments and learning opportunities.
- Share colleagues’ career goals with influencers.
2. The Champion
In May 2015, Andrew Grill was a Global Managing Partner at IBM and a speaker at the Online Influence Conference. He was on a panel along with five other men when a female member of the audience posed the obvious question to the all-male lineup: “Where are the women?”
The moderator then asked the panelists to address the topic of gender diversity, and Andrew, after sharing some of his thoughts, quickly realized he wasn’t the best person to respond. In fact, none of the panelists were. He instead asked the woman who asked the question, Miranda Bishop, to take his place on the panel. By stepping aside, Andrew made a bold statement in support of gender diversity on stage and championed Miranda at the same time.
Since then, the nonprofit organization GenderAvenger has created a pledge to reduce the frequency of all-male panels at conferences and events. It reads, “I will not serve as a panelist at a public conference when there are no women on the panel.” Anyone can sign the pledge on their website.
When an ally takes on the role of the Champion, that ally acts similarly to the Sponsor, but does so in more public venues. Champions willingly defer to colleagues from underrepresented groups in meetings and in visible, industry-wide events and conferences, sending meaningful messages to large audiences.
How to Act as a Champion
- Direct questions about specific or technical topics to employees with subject-matter expertise instead of answering them yourself.
- Advocate for more women, people of color, and members of other underrepresented groups as keynote speakers and panelists.
- If you’re asked to keynote or serve in a similar public role and know someone from an underrepresented group who’d be an equally good fit (or better), recommend that person (after asking them first if they’d like to be put forward).
3. The Amplifier
In a Slack channel for female technical leaders, I met a data engineer who was working at a 60-person startup. One team inside the company had an unproductive meeting culture that was starting to feel truly toxic. Yelling and interrupting frequently took place, and women in particular felt they couldn’t voice their opinions without being shouted over.
One of this engineer’s colleagues decided to take action to ensure that the voices of those who weren’t shouting would be heard. She introduced communication guidelines for a weekly meeting, and saw an immediate improvement. The guidelines included assigning a meeting mediator (team members would take turns in this role), setting clear objectives and an agenda for every meeting, conducting a meeting evaluation by every participant at the end of every meeting, and reminding the members to be respectful and practice active listening.
When an ally takes on the role of the Amplifier, that ally works to ensure that marginalized voices are both heard and respected. This type of allyship can take many forms, but is focused on representation within communication.
How to Act as an Amplifier
- When someone proposes a good idea, repeat it and give them credit. For example: “I agree with Helen’s recommendation for improving our net promoter score.”
- Create a code of conduct for meetings and any shared communication medium including email, chat, Slack, and so forth.
- Invite members of underrepresented groups within your company to speak at staff meetings, write for company-wide newsletters, or take on other highly visible roles.
4. The Advocate
Shortly after she became the CEO of YouTube, Susan Wojcicki spoke up about how tech industry titan Bill Campbell had advocated for her. In an article for Vanity Fair, she wrote:
I learned about an important invitation-only conference convening most of the top leaders in tech and media, yet my name was left off the guest list. Many of the invitees were my peers, meaning that YouTube wouldn’t be represented while deals were cut and plans were made. I started to question whether I even belonged at the conference. But rather than let it go, I turned to Bill, someone I knew had a lot of influence and could help fix the situation. He immediately recognized I had a rightful place at the event and within a day he worked his magic and I received my invitation.
When an ally takes on the role of the Advocate, that ally uses their power and influence to bring peers from underrepresented groups into highly exclusive circles. The Advocate recognizes and addresses unjust omissions, holding their peers accountable for including qualified colleagues of all genders, races and ethnicities, abilities, ages, body shapes or sizes, religions, and sexual orientations.
How to Act as an Advocate
- Look closely at the invite list for events, strategic planning meetings, dinners with key partners, and other career-building opportunities. If you see someone from a marginalized group missing, advocate for them to be invited.
- Offer to introduce colleagues from underrepresented groups to influential people in your network.
- Ask someone from an underrepresented group to be a co-author or collaborator on a proposal or conference submission.
5. The Scholar
I’m a member of the Women’s CLUB of Silicon Valley, a nonprofit leadership incubator for women. Many of our events are open to guests, who come to hear the speakers and participate in our workshops. Most guests are women, so it stood out when a male guest started attending our events. I asked one of my friends who he was, and she told me he was a former colleague who wanted to better understand the challenges women face in the workplace. He spent many evenings at our events, listening and absorbing information about the issues we discussed so he could be a better ally.
When an ally takes on the role of the Scholar, that ally seeks to learn as much as possible about the challenges and prejudices faced by colleagues from marginalized groups. It’s important to note that Scholars never insert their own opinions, experiences, or ideas, but instead simply listen and learn. They also don’t expect marginalized people to provide links to research proving that bias exists or summaries of best practices. Scholars do their own research to seek out the relevant information.
How to Act as a Scholar
- Investigate and read publications, podcasts, or social media by and about underrepresented groups within your industry.
- Ask co-workers from marginalized groups about their experience working at your company.
- If your company or industry has specific discussion groups or Slack channels for members of underrepresented groups, ask if they’d be comfortable letting you sit in to observe. Asking is essential: Your presence may cause members to censor themselves, so be sure to check in before showing up.
6. The Upstander
I remember being impressed by Lisa, a white software engineer who stepped outside of her comfort zone to be an ally. When asked to name her “spirit animal” as part of a team-building exercise, Lisa spoke up. She wasn’t comfortable taking part in an exercise that appropriated Native American spiritual traditions.
When an ally takes on the role of the Upstander, that ally acts as the opposite of a bystander. The Upstander is someone who sees wrongdoing and acts to combat it. This person pushes back on offensive comments or jokes, even if no one within earshot might be offended or hurt.
How to Act as an Upstander
- Always speak up if you witness behavior or speech that is degrading or offensive. Explain your stance so everyone is clear about why you’re raising the issue.
- In meetings, shut down off-topic questions that are asked only to test the presenter.
- Take action if you see anyone in your company being bullied or harassed. Simply insert yourself into a conversation with a comment such as, “Hi! What are you folks discussing?” and then check in with the victim privately. Ask if they’re okay and if they want you to say something.
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