Prime Universal Network, a husband and wife-owned, positive content television network signs with Hisense, the third largest TV manufacturer in the world

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PRIME Universal logo

Prime Universal Network, a division of Prime Local TV Network, Inc., has signed a distribution agreement with international manufacturer, Hisense, and their content platform VIDAA. They will place Prime Universal Network’s positive content TV App onto 140 million currently purchased televisions and an additional 30+ million new televisions annually.

Prime Universal Network’s content platform called – The Positive People Platform, came into existence in 2018 after Rodney and Holly Harris began their search for positive and uplifting human interest stories being showcased on a consistent basis.

The Positive People Platform offers only positive content produced by the couple and other content producers, with a variety of short stories, sports, documentaries, and events. Their platform showcases the positive and unique experiences of ordinary people.

Mission – To change the negative narrative and misunderstanding that positive content means boring. Positive can be and is exciting, interesting, and informative. Our world already has enough negative content.

History – How did they get started in media? Born in the Akron/Canton region of Ohio, they began covering their hometown hero, LeBron James, when he played with both Cleveland/Miami NBA teams. They also covered most of his NBA Finals games.

TRAINING DAY

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Training Day movie promo with Denzel Washington and Ethan Hawke

Denzel Washington delivers an Academy Award-winning performance as a veteran narco police officer opposite Ethan Hawke, the idealistic rookie, in this gritty film noir that blurs the line between legal and corrupt justice.

@TrainingDayMovie

#TrainingDay

Viola Davis Earns EGOT with Grammy Award for Memoir Audiobook Narration

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Viola Davis cover on the Black EOE Journal

“It has just been such a journey,” Viola Davis said of her memoir Finding Me as she accepted the Grammy Award for best audiobook, narration & storytelling recording, bringing her to EGOT status.

Viola Davis is officially an EGOT winner!

The actress, 57, claimed the coveted title — which also requires an Academy Award, Emmy Award and Tony Award — as she won best audiobook, narration & storytelling recording for her memoir Finding Me on Sunday at the 65th Grammy Awards Premiere Ceremony.

“Oh my God! I wrote this book to honor the 6-year-old Viola, to honor her life, her joy, her trauma, everything,” Davis began in her acceptance speech. “And it has just been such a journey. I just EGOT!”

She continued to thank “everybody who was a part of my story, and the best chapter yet, my loves [husband Julius Tennon and 12-year-old daughter Genesis]. You are my life and my joy, the best chapter in my book. Thank you!”

Fellow EGOT winner Jennifer Hudson celebrated the accomplishment on Twitter, sharing a video of Davis’ speech. “Hold the line!!!!!!! Viola Davis just became EGOT #18!!! Omg @violadavis U are absolutely everything! Congratulations to a living LEGEND. Time to celebrate!!!” she wrote.

Davis’ first Grammy win was also her first nomination, beating out Jamie Foxx (Act Like You Got Some Sense), Mel Brooks (All About Me!: My Remarkable Life in Show Business), Lin-Manuel Miranda (Aristotle and Dante Dive into the Waters of the World by Benjamin Alire Sáenz) and Questlove (Music Is History) for the award.

The Woman King star’s journey to EGOT status began in 2001 when she won best featured actress in a play at the 55th Tony Awards for her performance as Tonya in Broadway’s King Hedley II. She was previously nominated in the same category for Seven Guitars in 1996.

In 2010, she won best leading actress in a play for her role of Rose Maxson in Fences, which also earned her first Academy Award in 2017 for Best Supporting Actress in the play’s feature adaptation.

Read the complete article originally posted on People.

Beyoncé Breaks Record For Most GRAMMY Wins In History

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Beyonce onstage at the 2023 grammys acceptance speech

It’s official: Beyoncé has made GRAMMY history. Her win for Best Dance/Electronic Album for ‘RENAISSANCE’ put her GRAMMY total at 33, the most of all time.

By Lior Phillips, GRAMMYS

After winning the award for Best Dance/Electronic Music Album, Beyoncé now holds the all-time record for most GRAMMY wins. While George Solti had previously held that incredible honor, Queen Bey has now overtaken the classical conductor thanks in part to her powerful 2022 record, RENAISSANCE. With 32 GRAMMY awards now in her trophy case — and the potential to add even more still to come this evening — the mega-star produced yet
Photo: Frazer Harrison/Getty Images

another unequaled GRAMMYs moment. The record-tying award came early in the ceremony — so early in fact that Beyoncé had yet to arrive. The GRAMMY for Best R&B Song was instead accepted on her behalf, the legendary Nile Rodgers sharing his story of “CUFF IT” and offering words of thanks. In fact, prior to this year’s ceremony even beginning, Beyoncé had already marked another record: tying her own husband, Jay-Z, as the most nominated artists in GRAMMY history.

When time came for the record-setting GRAMMY win, Beyoncé herself was present, arriving to the stage to a standing ovation and an immeasurable wash of applause. After thanking God and her family, she was sure to highlight a group that made a special impact on this record.

“I’d like to thank the queer community,” she smiled, crediting the early voices in the dance and electronic realm as well as her uncle Jonny, who inspired RENAISSANCE. In host Trevor Noah’s eyes, the conversation about who is considered the GOAT to be over, Beyoncé’s legacy is far from finished.

Read the complete article and more about the GRAMMY’s here.

This Afro-Latina Never Saw Herself Represented Growing Up — Here’s How She’s Working To Change That

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Afro Latina - Bianca Kea sitting behind a table of jack and green apples

By Refinery 29

Growing up in the suburbs of Detroit, Bianca Kea was acutely aware that outside of her family, there were no other Afro-Latinxs that looked like her. No one she could relate to or look up to. But that all changed when she moved to New York City.

“Moving to New York City was such an eye-opening experience,” she recalls. “And it was the first time somebody actually identified me as Afro-Latina — I had never heard the term before, and I was able to learn about my heritage, my history as an Afro-Mexicana.” Her experience — the realization and recognition of being Afro-Latina, of being both Black and Mexican, and not feeling like she had to choose one or the other — led to her launching Yo Soy AfroLatina, an online platform and lifestyle brand that celebrates “Afro-Latinidad in the Americas and validates our hermanas’ experience.” It was born out of not seeing herself represented and wanting to create something that would not only make an impact on the culture, but also cultivate a community. “We all have different experiences — we’re not a monolith — and it’s important for people to understand what it means to be at the intersection of two beautiful cultures,” Kea says. “I hope we’re able to break down stereotypes, empower people, and allow them to be Afro-Latina. Just be yourself.”

That’s why Refinery29 is partnering with Jack Daniel’s Tennessee Apple to produce Valiente Y Fuerte — a video campaign designed to amplify the voices of Latinx creatives like Kea who inspire us every day. Watch the video above for more information about Yo Soy AfroLatina — and how Kea is turning her passion into a legacy.

Click here to read the full article on Refinery 29.

Chance the Rapper says the idea to ‘man up’ is harmful to Black men’s mental health

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Chance the Rapper is not holding back when it comes speaking about the benefits of prioritizing mental health.

By David Artavia, Yahoo! Life

Chance the Rapper is not holding back when it comes speaking about the benefits of prioritizing mental health.

In a new interview with Taraji P. Henson and her best friend Tracie Jade on Facebook Watch’s Peace of Mind with Taraji, the rapper opened up about dealing with the “dark days” of his mental health and how it inspired him to fight for better mental health services in Black communities.

“I think Black men are naturally guarded,” he said when asked about the pressure many Black men face to “man up” and not show their emotions. “You kind of have to be [because] your weakness is preyed upon. So, I think it’s a defense mechanism. You go to a funeral, like, you kind of don’t want to cry. You know what I mean? You don’t want to subject yourself to the feeling of like, that weakness, of like, you know, it just takes a lot to be cathartic, to cry, to empty yourself.”

“I saw my friend killed in front of me when I was 19,” he continued. “I’ve seen people I didn’t know get killed too, and you become kind of like numb to it. Somebody else died last week. But it stays with you, you know what I mean? And you don’t realize until later [that] it could have lasting effects.”

It was these types of discoveries that led him to donate $1 million in 2019 to mental health services in his hometown of Chicago through SocialWorks, his nonprofit organization.

“A couple of years ago, I, for the first time experienced a friend, somebody that I knew from growing up, that was having a mental health crisis,” he said. “His family and his friends had exhausted their efforts over years and years of trying to help. I didn’t really know that much about this stuff. There’s probably a ton of situations where people, you know, we just wrote them off as like, ‘crazy,’ or like, ‘they was tweaking.’ But they were actually going through a chronic mental health disorder.”

After realizing “the kind of care” his friend needed “wasn’t available in the city” for those who can’t afford it, he decided to team up with local advocates to help build the change.

“We basically found every possible mental health initiative within the city of Chicago, and then within Cook County, and then eventually through the entire state of Illinois,” he explained. “[We] created this app that allows people to get in contact, whether it’s an in-person meeting or tele-health, with a mental health service provider, and get the help that they need, instantly from their phone. And it’s free.”

While Chance acknowledges it’s great that celebrities are starting to drive the message that “health is beyond just our physical state,” he argues that equal access to mental health services isn’t going to happen until those in power, particularly “our lawmakers and the billion-dollar companies,” rise to meet the community’s need.

“We’re talented people, but we’re not the people that make the big decisions,” he said. “We’re not the people that write the biggest checks. Those kind of things have to happen.”

Click here to read the full article on Yahoo! Life.

5 Minutes With MDee Beauty’s Deidra Smith

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Diedre Smith of MDee BEauty looking strong and wearing tee-shirt with company name across it

We often think of inclusion as only existing within professional or social circles, forgetting that it must also go a step further. In that spirit, the Black EOE Journal spent five minutes with Deidra Smith of MDee Beauty, a makeup company that is passionate about diversity without giving up on quality.

Black EOE Journal (BEOEJ): Where did your inspiration for MDee Beauty come from and what makes it stand out from the crowd?

Deidra Smith (DS): As a child I used to watch my mother put on her makeup, I dreamed of the day when I could do the same. From there my passion for skin care and the way I look took on a whole new meaning. It was more than just the way it made me feel, it was who I became once I became an adult. Skin care, the importance of lipstick all touched parts of me and what I deemed important. It was from that background the inspiration for MDee Beauty was born. I have used many products, never finding one with sustainability. There were many that became my favorite until later finding out that something in the formula had changed to make it no longer fit my needs. So, it was then that I started researching and later developing a formula that fit not only my needs but also that of other women who felt the same as me.

What makes us stand out from the crowd is basically the love that we put into the products. We have addressed issues of sustainability and longevity. Our ingredients are natural and good for the health of your lips. To enhance the lip care, we have subtle and bold colors that make this the perfect product that women who feel the same as I do, would want to consider.

BEOEJ: You’ve shared your views previously on the import of diversity and inclusion reform in the workforce. Why should businesses and business owners want to consider diversity, equity and inclusion when thinking in terms of their workforce, supply chain or mastermind group?

DS: I’ve been on both sides of this question as an employee and employer. I have been overlooked as a female and as a black female. I’ve been made to think that my ideas and what I had to say didn’t matter. It was kind of like when they tell kids, just be seen and not heard. Everyone’s voice needs and should be heard especially in the workforce on your team. Everyone’s background, experience and culture creates a product of inclusiveness, not only in the office but also for the market we are trying to reach. As the employer, I know that I don’t know everything, that’s why I surround myself with motivated, opinionated and diversity in thought. If you continue to do things the way they were done in the past, how do we get to the future?

BEOEJ: What can entrepreneurs or solopreneurs do to be a part of the change?

DS: Listen to the ideas of all. Decisions on what ethic groups like and don’t like can’t be made without those ethic groups being part of the conversation. Get it right the first time with inclusion of thought.

BEOEJ: Why, is not only the quality of your products, but also their sustainability, important to your company? What does sustainability mean to you as a business owner?

DS: There’s lot of good products out there but most don’t last. As women when we leave our homes, we want to look good all day. Looking and feeling a certain way we should expect it to last all day, maybe with a little touch up. We want you to be confident that your look can last all day. We did that. Our product is built on healthiness, vibrant colors and sustainability. It is our goal to keep you looking good all day long. Sustainability means that I stand behind my products. If you read the reviews MDee Beauty should be a staple in your beauty regimen. With the glowing reviews we have received thus far, it is evident that our company has sustainably, as the MDee Beauty roots continue to grow in the cosmetic industry. My goal is to continue to provide a quality product that people will purchase without reservation.

To learn more about Deidre and MDee Beauty, you can visit their website at mdeebeauty.com.

Photo Credit: Anthony Sealey

Meet the Founder of a Thriving Black-Owned, Vegan-Friendly Beauty Brand

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Nynoka Grant facing the camera in a white shirt while holding up the packaging for one of her products

By Black News

Meet Nynoka Grant, founder and CEO of Akoyn Beauty, an Atlanta-based Black-owned company that manufactures vegan-friendly personal care specialty products that are especially for women. Their premium soaps, skin creams, and body butter are handmade from the finest all-natural ingredients. Now, more than ever, taking care of yourself and remaining stress-free is a priority.

Nynoka comments, “Women are indeed running the world, wielding political power but also facing unfair burdens during the global pandemic. Some women are working from home while homeschooling children. Others are essential workers. Women across the world are remaining indoors for safety reasons. Pandemic life is different, and everyone has adjusted. However, self-care is not optional.”
She continues, “This is not the time to abandon everyday beauty routines. Caring for your skin must be part of a twice-daily ritual, and the right all-over-body products can keep every inch of your skin nourished.”

Her company’s Hydrating Body Balm and Moisturizer help to improve and maintain skin tone and texture, naturally, without harsh ingredients. Aside from aesthetics, healthy skin signals overall health. Women must take time for themselves. Women are so bogged down with responsibilities, bath time may be the only private time, but caring for others requires that you make yourself a priority.

Nynoka says she wants every woman tasked with taking care of someone else to make themselves a priority. “You need to because they need you,” she says. “Our products are invigorating. Lift your spirits. Lavish your skin with much-needed attention. Refresh twice a day to experience softer, smoother skin, and enjoy the delicate signature fragrance you’ll be glad to call your own.”

Akoyn Beauty’s products are created for every skin complexion, skin tone, and skin type—dry skin and sensitive skin. Available in Elegant Lavender, Pink Cranberry, Tropical Fruit, and Minty Lime, these signature fragrances are designed and infused with essential oils to make women feel wonderful.

Click here to read the full article on Black News.

Groundbreaking Study of Black Business Owners in the Wine Industry Reveals the Immediate Need for Inclusion & Equity

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By Press Release, Advisor

Marketing professor and wine business researcher, Monique Bell, Ph.D., has released an inaugural study of Black wine entrepreneurs that captures survey data collected in the aftermath of the global pandemic and civil unrest in 2020. Survey participants, who represent a diverse spectrum of businesses and professional expertise, completed the online survey in late 2020 amidst pandemic-related losses and renewed civil rights and “buy Black” movements.

The Terroir Noir: 2020 Study of Black Wine Entrepreneurs survey respondents answered multiple questions related to their motivations for wine entrepreneurship, experiences with racism and other challenges, perceptions of the wine industry’s inclusion efforts, business strategies and practices, and the impacts of COVID-19. Black-owned wineries account for less than 1 percent of all U.S. wineries, while Black people typically make up more than 10 percent of American wine consumers. A majority of survey participants (43%), which represent wineries and other wine businesses, report that financial capital is the primary business roadblock to their business. Bias/racism was cited by 20% as the number one challenge, in general, for Black wine businesses. Further, more than half of respondents (58%) are neutral or disagree that the wine industry is taking meaningful action to be more inclusive of underrepresented groups.

“I am grateful to the Black wine business community for welcoming me during a very trying time and sharing their valuable insights for this important study,” says Bell, who performed the research during a sabbatical at the Fresno State Craig School of Business and subsequently founded Wyne Belle Enterprises. “The opportunity to connect with wine entrepreneurs inspires me to pursue further research and has opened pathways to increase exposure to and awareness about underrepresented groups in traditionally exclusive industries.”

The survey is the first of its kind among trade reports and academic examinations, and it will be followed by studies of Black wine professionals and consumers, respectively. Bell and her California State University colleagues, including Liz Thach, Ph.D., M.W., of Sonoma State, are currently analyzing more than 40 in-depth interviews with Black wine entrepreneurs.

“In illuminating Black entrepreneurs in the wine industry, Dr. Bell has identified an important gap in the global wine industry and in our collective knowledge about wine entrepreneurship,” says Liz Thach, Distinguished Professor of Wine and Professor of Management, Sonoma State. “As a wine business educator, writer, and consultant, I’ve sought to bring diversity, equity, and inclusion issues to the forefront, and the Terroir Noir study will help further the industry’s progress.”

It was through Bell’s research that she met Angela McCrae, founder of Uncorked & Cultured, and joined the media platform centered on wine, wellness, culture, and adventure as Chief of Cultural Insights and Partnerships. McCrae and Bell, both graduates of Morgan State University, launched the Sip Consciously Directory, a comprehensive resource of more than 100 Black entrepreneurs in the three-tier wine distribution chain. Importantly, the directory enhances Black visibility in the $70 billion wine industry where less than 1% of wineries are Black-owned. The evolving resource connects wine lovers with Black-owned brands, distributors, and retailers, and is complemented by the growing Sip Consciously YouTube video series.

“With knowledge there is power, so it’s important for Uncorked & Cultured to be a destination and resource for consumers and the greater wine industry to understand Black wine entrepreneurs exist and the challenges we face in the industry,’ says Angela McCrae. “We’re filling a void and creating solutions to connect, not just Black winemakers and entrepreneurs with consumers, but also with mainstream brands and major distributors for an opportunity to tap into a far too often overlooked demographic.”

Click here to read the full article on the Advisor.

Angela Bassett Wins Golden Globe for ‘Black Panther: Wakanda Forever’ as First Actor to Earn Major Award for Marvel Movie

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Angela Bassett in sparkling silver dress talking on stage

Angela Bassett won the Golden Globe award Tuesday for her performance as Queen Ramonda in “Black Panther: Wakanda Forever,” making the 64-year-old the first actor ever to win a major individual acting award for a movie based on Marvel Comics.

The evening marked Bassett’s second win (and second nomination) at the Globes; she took home the trophy for best actress in a musical or comedy for 1993’s Tina Turner biopic “What’s Love Got to Do With It.”

“I got to find my words. I’m so nervous. My heart is just beating,” Bassett began, taking the stage to accept the award. “The late Tony Morrison said that your life is already a miracle of chance just waiting for you to order its destiny. But in order for that destiny to manifest, I think that it requires courage to have faith. It requires patience, as we just heard. And it requires a true sense of yourself. It’s not easy because the past is circuitous and it has many unexpected detours, but, by the grace of God, I stand here. I stand here grateful.”

Bassett took the space to thank her husband, fellow actor Courtney B. Vance, her family and her Marvel collaborators, “Wakanda Forever” director Ryan Coogler, Victoria Alonso, Nate Moore, Kevin Feige and Louis D’Esposito. Bassett also acknowledged the death of “Black Panther” star Chadwick Boseman, who died of colon cancer in 2020. Boseman’s death casts a shadow over the plot of “Wakanda Forever.”

“We embarked on this journey together with love. We mourned, we loved, we healed. We were surrounded each and every day by the light and the spirit of Chadwick Boseman,” Bassett said. “We have joy in knowing that with this historic ‘Black Panther’ series, it is a part of his legacy that he helped to lead us. We showed the world what Black unity, leadership and love looks like, behind and in front of the camera. To the Marvel fans, thank you for embracing these characters and showing us so much love.”

Backstage, Bassett was characteristically composed as she was asked if she had any hesitation about attending the show given the Hollywood Foreign Press Assn.’s recent controversary over the lack of Black members in the press organization.

“The HFPA has made strides,” Bassett said. “They know what needs to be done.”

Prior to Bassett’s win for “Wakanda Forever,” only four actors, and no women, had even been nominated for a Golden Globe for acting in a superhero movie: Nominees Ryan Reynolds for 2016’s “Deadpool” (actor in musical/comedy) and Jack Nicholson for 1989’s “Batman” (actor in musical/comedy), as well as winners Joaquin Phoenix for 2019’s “Joker” (actor in drama) and Heath Ledger for 2008’s “The Dark Knight” (supporting actor). Phoenix and Ledger, who both played variations on the DC Comics villain the Joker, were the major winners in their respective years across awards season, taking home the SAG Awards and the Oscars as well (Ledger’s wins were posthumous).

This isn’t the first time Bassett has earned a top award for playing Queen Ramonda, however: She was also part of the group of actors from 2018’s “Black Panther” who won best ensemble at the SAG Awards.

Photo Credit: NBC via Getty Images

Read the complete article on Variety.

Should Your Company Invest in Supplier Diversity Programs? The Answer is Yes.

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Young African man folding arms in factory

By Yvette Montoya

When we consider the state of the United States in 2022 both socially and economically, it’s clear that our demographic is shifting and that Americans believe that social responsibility is more important than ever.

Companies that want to stay relevant in this economy need to prioritize diversity, equity and inclusion (DEI) programs and initiatives. A 2017 Cone Communications CSR study stated that 87 percent of consumers would purchase a product that aligned with their own values, and 76 percent would boycott a brand if it supported an issue that went against their beliefs. So, it’s a good time for companies to evaluate what their corporate social responsibility (CSR) looks like and where it needs improvement.

There are four types of corporate social responsibility: Environmental, philanthropic, ethical and economic responsibility– and supplier diversity programs have the potential to achieve all four categories. In a world that’s increasingly looking to employers to create stability and treat employees fairly, supplier diversity programs not only give companies a competitive edge but also make them more likely to maintain high standards of ethics. Implementing diversity, equity and inclusion (DEI) positions businesses to create a positive experience for employees, vendors and the community at large.

Here are three reasons why every company should take supplier diversity programs seriously:

  1. You Get to Be a Leader in Social Responsibility

Companies that choose to focus intentionally on investing in Black and Latinx, women-owned, and LGBTQ+ businesses build trust with their customer base and inspire other business leaders to examine their own company practices. When we create transparency related to how products are sourced and/or hiring and management practices, we put our money where our mouth is, and so will your customers. According to Cone Communications, three out of five Americans believe that companies should spearhead social and environmental change. And eighty-seven percent of Americans said they’d buy a product because a company advocated for an issue they care about.

Although there may be some challenges in finding minority-owned vendors that comply with a buyer’s procurement requirements, there are two solutions to this. One being creating mentoring and training programs for diverse suppliers to help them meet the standards of the certification process. The other is to partner with relevant councils and chambers of commerce that provide these support systems. When value is created through tangible solutions, everyone wins.

  1. Investing in DEI will Foster Innovation and Sales

Treating DEI like an option or something that isn’t deserving of attention means that customers will see that you’re not taking your CSR seriously. Corporate social responsibility initiatives can be the best public relations — as well as marketing — tool. Gen Z and Millennials are experts at spotting inauthenticity. A company that positions authentically with real company-wide efforts and accountability will be viewed favorably in the eyes of consumers, investors and regulators. Honest initiatives attract opportunities and employees that match an organization’s convictions.

CSR initiatives can also improve employee engagement and satisfaction — key measures that drive retention. Finally, corporate social responsibility initiatives by nature force business leaders to examine practices related to how they hire and manage employees, source products or components and deliver value to customers. All of these things create happy employees and customers, which lead to innovation, sales and a good reputation.

  1. You Get to Make an Impact on Structural Inequality in America

Supplier diversity programs are a catalyst for true social impact because thriving small businesses are the lifeblood of the American economy. Strong local businesses create jobs and higher wages, which put money back into the community and drive economic growth. Another plus of supplier diversity is the impact it will have on the company at large and the economy overall. Supplier diversity promotes healthy competition by increasing the pool of possible suppliers. This can lead to potentially lower costs and a better product quality. Not only that, bringing in people from different backgrounds or from backgrounds that reflect the community your company serves can result in better marketing, unique solutions to old problems, as well as innovative ways to meet your customer’s needs.

With midterm elections underway, it’s a good idea for businesses to be on the right side of key issues, including racial and gender equality and environmental sustainability. This gives corporations the opportunity to work collaboratively with businesses in a way that combats racial discrimination, all while empowering the public, creating economic opportunity and enhancing their business.

Yvette Montoya is a Los Angeles native and journalist who is equal parts content creator and writer. She covers everything from issues of spirituality and politics to beauty and entertainment. Her journalistic work has been featured on Refinery29, Teen Vogue, ArtBound, HipLatina, Mitu, and she’s a regular contributor for POPSUGAR.

Meet The Woman Behind Google’s Multi-Million Dollar Partnerships With Black Founders Around The Globe

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Rachael Palmer, the Woman Behind Google’s Multi-Million Dollar Partnerships With Black Founders Around The Globe

By Alexa Imani Spencer, Yahoo! Finance

Rachael Palmer is behind Google’s partnership strategy with venture capitalists and startups throughout Europe, the Middle East, and Africa.

Her track record includes the launch of a $2 million fund for Black founders in Europe and a $3 million scheme in Africa, Business Insider reported.

“My role focuses on driving partnerships with the region’s top VCs and startup but also working on initiatives to transform the ecosystem for the better,” Palmer told Insider.

Before she joined Google, she worked at Microsoft and American Express. She spent plenty of time working with small businesses at the latter. As an internal consultant at Google, she “quickly found my back to working within the startup ecosystem”

Every day is different and far from typical, she told Insider.

“I spend some days working closely with founders to understand their business and how we can help them, or with internal product teams discussing opportunities to engage the VC and startup ecosystem,” she said. “Another day might be spent with a VC learning more about their portfolio companies, how we can partner and also what they look for in investments.”

Palmer shared her top five tips for businesses seeking to work with Google.

1. Keep Google’s users in mind

For startup founders hoping to secure an investment from Google, Palmer’s main tip is to ensure you have something to offer the company’s users.

“I meet many startups that want to get their content or product built into Search,” she said. “However, they often fail to step back and think about what’s in it for our users and how it enhances the product. For a partnership to work, it has to be mutually beneficial to both sides.”

2. Do your company values align with Google’s?

For Palmer, it’s important for her to get to know what’s in “the DNA of a company.”

“I really care about its values and how closely it meshes with Google,” she said. “In a pre-COVID world, I used to enjoy a visit to the offices as you can tell a lot about a company through seeing where and how they work.”

3. Think seriously about diversity

Palmer said about picking venture capitalist business partners, “I obviously care deeply about their ability to pick winners but I also care about their perspective on diversity.”

4. Think locally and globally

Palmer said she’s always been impressed by the go-to market strategies of EMEA-based startups.

“They often establish themselves in their home country then quickly create the blueprint for expansion by becoming really good at localization, developing local partnerships and navigating regulatory situations in different markets.”

5. Expect competition

Large companies like Google have rival founders and interested venture capitalists in numbers. This year’s Black founder initiative is one example.

Click here to read the full article on Yahoo! Finance.

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