Beloved rapper, businessman and philanthropist Nipsey Hussle was fatally shot Sunday outside of his Marathon clothing store in Los Angeles’ Hyde Park neighborhood. He was 33.
The Los Angeles Police Department confirmed via Twitter the shooting. “At approximately 3:20 pm there was a shooting reported in the area of Slauson Ave and Crenshaw Blvd. 3 victims were transported to a local hospital where one was pronounced dead.”
With more than a decade of experience in the rap game, he dropped his debut album, Victory Lap, to rave reviews in February 2018. Garnering critical acclaim, the 16-track project earned a No. 4 spot on Billboard’s 200 albums chart and a Grammy nod for Best Rap Album.
In 2013, he introduced the Proud2Pay model for his Crenshaw project. An ode to his neighborhood, Hussle made the mixtape free to download and sold limited hard copies for $100 each. According to MTV News, JAY-Z was so impressed with the rapper’s business acumen that he purchased 100 copies of the project.
In Feb. 2017, he launched the 4,700 square-foot co-working space and Science, Technology, Engineering and Mathematics center, Vector 90, with real estate developer David Gross, the Los Angeles Times reports.
“I just want to give back in an effective way,” he said. “I remember being young and really having the best intentions and not being met on my efforts. You’re, like, ‘I’m going to really lock into my goals and my passion and my talents’ but you see no industry support. You see no structures or infrastructure built and you get a little frustrated.”
He was also involved with the creation of Destination Crenshaw, a 1.3 mile- long outdoor art and culture experience honoring Black Los Angeles.
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