African Bean Company is the first nationally certified, African-American-owned coffee supply company providing national distribution. The company’s coffee is branded Roots Java Coffee.
From small communities on the Mississippi Delta to Brownstones in Harlem, African Americans have historically been devoted coffee consumers—helping to drive this multi-billion-dollar industry. African Bean Company, founded in 2010 by Dr. Fitzgerald Hill, is making history as he and his partner, Clifton L. Taulbert (President & CEO) ensure that African Americans are now on the owner/supply side of the industry.
The company’s rich tasting coffees are the result of beans grown by independent Rwandan farmers in the fertile, high mountain region of the country. These farmers, many of whom survived the horrific genocide, are now transforming their lives and their country by growing and harvesting the most sought-after coffee beans in the world.
Taulbert, who heads the operations of this national company, always smiles when asked about their market receptivity. “It’s not easy to tackle a market that is dominated by major international corporations with little or no room for a start-up company to play,” Taulbert said. “However, African Bean Company is here for the long haul. Using entrepreneurial tactics and plain ol’ hard work, they are making their way into homes (Online) with their signature 12 oz. bags of Ground and Whole Bean, along with their cases of filter and fractional packs for hospitals, country clubs, restaurants, and academic institutions commercially delivered across America. The premium brand’s smooth taste is rapidly becoming a highly sought-after item for holidays and special occasion gift giving and corporate gifts by loyal customers worldwide.”
Taulbert spoke to Black EOE Journal about his journey and his advice for black entrepreneurs:
“While growing up on the Mississippi Delta, embracing Entrepreneurial Thinking (ET) was a necessity if one were to move beyond the cotton fields that sought to define our lives. I was fortunate in that ET became part of my life early on—though simply called gumption—through the life lessons I learned at the Glen Allan Ice House, which was owned by my Uncle Cleve. Watching him chart this ownership path for himself was not lost on me. I wanted what I saw. As a young man who was part of the last migration North, gumption came North with me and eventually to Oklahoma. And to that extent allowed my company to be part of the Oklahoma team that introduced the then unknown Stairmaster Exercise System to the world.
Years later, my involvement with Stairmaster caught the attention of Dr. Fitz Hill, who convinced me if I could sell Stairmasters that no one wanted, surely, I could sell coffee. The rest is history; we became partners, and I became the president and CEO of African Bean Company LLC. Just as with Stairmaster, I knew nothing about coffee, but I learned at the Ice House that learning more is living life.
African Bean Company is a great story of unselfish leadership and the diversification of the coffee supply chain. This business has taught me more than imagined. The journey is long between the Beans of Rwanda and your cup of Java. Aligned with an incredible international supply chain—our beans are sourced from the country of Rwanda. Our company is self-funded, which has its restrictions, but we are creative and innovative. Uncle Cleve had to be…owning the only Ice House in a strictly segregated community. I packed his mindset in my small suitcase more than 40 years ago, and it continues to serve me well.
One of our entrepreneurial stories is having the opportunity to provide our coffee on a regular basis to Virgin Islanders for their growing retail coffee businesses. And not to forget BMW, who chooses to use our coffee each year at their North American Headquarters when they host their national supply diversity conference. Our Roots Java brand has become their brew of choice. One of our well-kept secrets is that we value hard work and keep our word to our growing customer base. We are moving out of the start-up phase with great hope for the future.
My advice to entrepreneurs about succeeding in their businesses and in life are five strategic tips that we share globally:
- Embrace inquisitiveness
- Accelerate your imagination
- Question your present reality
- Choose the right mindset
- 5. Ensure the presence of RAI in all you do: Respect, Affirmation & Inclusion
My greatest dream will be the day when no one is surprised that we exist.
I want every young African American to fully understand that they are endowed with the qualities that are essential for global success. Uncle Cleve could only go so far…but he left me the blueprint to go further. In 2010, Uncle Cleve became a book that is now on nearly every continent and was the subject of my talk at an international innovation conference held in the Assembly Hall of the United Nations. The book to clearly understand that the impossible is possible is, Who Owns the Ice House? Read the story while drinking your cup of Roots Java Coffee…the taste unforgettable.”
Source: Black PR Wire