You don’t have to be a parent to know that parenting is a full-time job with barely any breaks in between; and ensuring your child is well attended to is an around the clock task, even when they aren’t in your presence.
Shan Cureton, a mother of three, understands this all too well. She is the founder of Kiddie Commute, a full-service transportation company for kids located in the greater San Diego area; and the only Black woman-owned transportation company in the state. It is also the only comprehensive service that serves the needs of parents and caregivers, offering safety and reliability.
Launched in 2017, Kiddie Commute was created purely out of need. “I am a busy working mother. At the time, I worked and went to school full time. My youngest son was in Kindergarten, I had another son in middle school, and a daughter in high school. It was challenging picking up my youngest son from class in the middle of the day when I had to work or be in class.” Cureton says she didn’t have family available to help her with school pick-ups. “Adding to that stress, my oldest two were taking Lyft.
I was a nervous wreck as I watched the ticker on the app pick up my most precious assets and drop them off at home. I couldn’t focus because let’s face it, they were strangers. I had no peace of mind and assurance that the driver was safe.” Cureton did some research online and discovered that it was illegal for Lyft to transport minors alone. “Some drivers would anyway, and some would cancel the ride when they found out it was a child they were picking up. I searched online for a company that could solve my problem, there wasn’t a local one, and that’s when the light bulb went on. Kiddie Commute was born.”
Being a woman of color, Shan was ready to take on the challenges of creating and launching the company. Any hardships or frustrations that would come were worth it. “With the business and entrepreneurship being dominated by males, it’s sometimes challenging for your voice to be heard. When you can get a word in edgewise you are seen as domineering or too boisterous. This is very disheartening as running a tech company requires a tenacious leader that’s not afraid to step out on the balcony.”
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