By Angelica Nwandu
The power of voice is an often-underestimated tool within the business world. Countless entrepreneurs have harnessed the power of their voices to create strong online brands that people trust.
By putting your voice out there, you can establish yourself as a leader in the industry—translating into endless business opportunities. If you’re an up-and-coming entrepreneur, the number one way to grow your brand is by sharing your expertise across all mediums. You’ll see the ROI in no time!
Here’s how you can use your voice as a powerful business tool through content and other means:
Find Your Niche
The first step in using your voice as a business tool is to establish your expertise. You need to establish yourself as an expert within your niche. That is the only way your audience will take your words as an authoritative resource.
Dive into your skillset and find the area that you believe is your strongest field. What can you offer that no one else in your industry can?
Once you’ve found the place where you can set yourself apart from the rest, target in on that. Create useful and educational content surrounding your expertise. Write about things no one else besides you can write about, and find the questions no one has answered yet. By doing this, you will start to gain traction and attract a significant audience.
Have a Strong Social Presence
Social media is important for networking and discovering potential customers. Post consistently to LinkedIn and connect with prospects. Your connections will then see your expertise and hopefully consider you as a thought leader.
Always engage with your followers. Respond to comments and encourage conversation on your social profiles. Make sure every one of your social profiles is complete with a profile picture, bio, and more so that you come off as authentic and professional.
In addition to all this, feel free to join social groups on Facebook and more that you believe could bring a larger audience to your brand. Share your own personal articles and additional educational resources that would be of value to these groups.
One crucial part of transforming your voice into a business tool is authenticity. In order to utilize your voice as a tool for business, you first need to establish trust. And trust only comes with authenticity.
When posting content or networking with potential clients, be sure to be authentic. If people trust you and your content, they’ll be more likely to do business with you. Post content in your personal tone and voice. Be a useful and reliable educational resource for your target audience.
Also, pass on the self-promotional content. Post and share content that your audience can truly benefit from as opposed to self-promotional advertisements.
If you want to be taken seriously in your industry, you must post consistently. Posting consistently will establish you and your brand as a trusted voice in your niche. Post educational, compelling, and unique content that will help you reach your audience. Create a posting schedule that keeps you on track to share educational content. Overall, hold yourself accountable to posting regularly.
Also, make sure your tone and quality are both consistent. You want your content to be top-notch every time you share content.
Harness the Power of Video
Video is one of the most essential mediums today. It can convey vital information more effectively while also offering more opportunities for creativity. It will communicate your voice better and stronger.
Instead of writing post after post, consider a quick one or two-minute video. Speak about topical subjects, best practices, and more. This can make you stand out in your industry and garner trust from your audience.
Seek out Speaking Opportunities
One of the best ways to use your voice as a business tool offline is to seek out speaking opportunities. If your city is hosting a conference or convention within your industry, see if there’s any way you can contribute. Volunteer for a panel and showcase your expertise. Attendees will take note of your insight, and you may be able to turn them into customers.
Overall, your voice can be a powerful business tool to attract a broad audience. Choose your words wisely and utilize your expertise to find your target market. Authenticity, trust, and consistency can go a long way, so be sure always to put your best foot forward.
Your voice is the most powerful business tool you have. Start using it today!
Angelica Nwandu is the founder of The Shade Room, a site that covers celebrity news and celebrates black culture. She was named as one of Forbes “30 under 30” in 2016 and has created a media company that inspired Refinery 29 to dub Nwandu “the Oprah of our generation.”